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Tuesday
, May 23
9:00am PDT
Check-in & Coffee
Convene
10:00am PDT
Welcome from Rod Favaron, Spredfast CEO
Convene
Rod Favaron
10:10am PDT
Telling Stories on Social: What Marketers Can Learn from Journalists and Producers
Convene
Rob King • Carrie Sloan
11:00am PDT
Coffee Break
Convene
11:15am PDT
Off the Beaten Path: Exploring The Non-Linear Customer Journey
Convene
Brian Becker • Sarah Personette
The Risks and Rewards of Celebrity, Influencer, and Executive Social Voices
Convene
Dan Porter • Matt Siegel • Nola Weinstein
12:00pm PDT
Lunch
Convene
1:00pm PDT
Bridging the Gap Between Care and Marketing
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From 4 to 4000: How to Keep Pace with Content Marketing Today and Tomorrow
Convene
Social Video: What Matters More, the Action or the Reaction?
Convene
What Would You Do? How to Manage Risk on Social
Convene
2:00pm PDT
Coffee Break
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2:10pm PDT
The Secrets of a Cult Brand
Convene
Alissa Lieppman • Jeff Taylor • Alexandra Weiss
3:10pm PDT
Coffee Break
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3:25pm PDT
Product Roadmap with Kevin Morris, Senior Vice President - Product at Spredfast
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Kevin Morris
Social Media is More Than a Metric
Convene
Shanna Carpenter • Gemma Craven
4:10pm PDT
Coffee Break
Convene
4:25pm PDT
Your Haters Vs. Your Values: How to Stay True to Your Brand
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Sally Kohn
5:00pm PDT
Cocktail Reception
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Smart Social New York
America/Los Angeles
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New York, NY, United States
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Tuesday
, May 23
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